The reason I bought this mask is that my nose and throat are quite sensitive, and every time I went to a grocery store with regular cloth mask, my throat itches, and with this heated mask, that doesn’t happen anymore. Also with regular cloth mask, your breath feels stinky after a while due to the moisture inside the mask, and with this heated mask that doesn’t happen anymore either! Your face feels comfortably warm. Overall I am very satisfied with this purchase. It gives me ease of mind. I am buying four more for my parents and my kids. I do wish they have more color choices though.